Ed McMahon

March 6th, 1923 ~ June 23rd, 2009

For one of the show's regular sponsors, Alpo dog food, McMahon usually extolled the virtues of the product while a dog eagerly gobbled down a bowl. But one day the show's regular dog wasn't available, and the substitute pooch wasn't very hungry.

McMahon recalled the incident in his 1998 memoir, "For Laughing Out Loud."

"Then I saw Johnny come into my little commercial area. He got down on his hands and knees and came over to me. ... I started to pet Johnny. Nice boss, I was thinking as I pet him on the head, nice boss. By this point the audience was hysterical. ... I just kept going. I was going to get my commercial done.

'The next time you're looking at the canned dog food ...' -- he rubbed his cheek against my leg -- ... reach for the can that contains real beef.' Johnny got up on his knees and started begging for more. I started petting him again ... and then he licked my hand."

Edward Leo Peter McMahon Jr. was born in Detroit, Michigan, on March 6, 1923. His father was a promoter, and McMahon remembered moving a lot during his childhood.

"I changed towns more often than a pickpocket," McMahon told People.

He later joined the Marines and served in World War II and Korea.

Though McMahon was well-rewarded by NBC -- the 1980 People article listed his salary between $600,000 and $1 million -- his divorces and some poor investments took their toll. In June 2008, The Wall Street Journal reported that McMahon was $644,000 in arrears on a $4.8 million loan for a home in Beverly Hills, California, and his lender had filed a notice of default.

McMahon and his wife, Pamela, told CNN's Larry King that McMahon had gotten caught in a spate of financial problems.

"If you spend more money than you make, you know what happens. And it can happen. You know, a couple of divorces thrown in, a few things like that," said McMahon, who added that he hadn't worked much since the neck injury.

McMahon later struck a deal that allowed him to stay in the house.
He is survived by his wife, Pamela, and five children.